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Loved, Launched & Leaving
The new Django-powered mozilla.org & mozilla.org/firefox shipped today, they’re awesome! This project was about 2 years in the making (once upon a time these were two separate crufty PHP sites)....
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tl;dr – Here’s an overview of the tactics Laura Forrest and I used when working on optimizing and designing for the Firefox product website. Analytics At Mozilla we use Webtrends to track website...
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UX: Desiging the Firefox Push Notifications Demo Site
A favorite Mozilla engineer of mine, Jeff Balogh, is building Push Notifications for Firefox, and earlier this week released a targeted demo for web developers to use to manage push notifications on...
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Change.org UX Audit & Recommendations for Create & Customize Petition
Part 1. Analyze for sub-optimal experiences: Color contrast — light blue/grey and white typeface are only viewed clearly by a small % of the population The same is true for Tips & Guides and More...
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User Retention: Designing Email Engagement for Startups
Challenge Most startups focus their energy and resources on building an app. Apps trigger a lot of email, but email interactions are a much lower priority, and as a result users engage less or not at...
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Onboarding: Designing a Tour for Your Mobile App
Challenge There is no “one size fits all” for onboarding. What works for a web app, won’t translate for a mobile app. When designing for a user’s first experience on a mobile app you need to balance...
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Liteweight UX: How Small Animations Give Big Returns
The Challenge When a user action (e.g. uploading, sharing, sending) has multiple states and takes time to process, it’s important to design to provide real-time feedback. Feedback is usually an...
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Growth Hacking: Designing Channels for Web & Mobile Apps
The Challenge All startups and organizations want to improve their main conversion funnel from the home page of their website. As websites are increasingly designed to be responsive, some of the...
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Liteweight UX: Writing a Welcome Email
So you want to improve your website’s ux and design to increase conversion and engagement? Redesigning your app’s site is heavy lifting, but it’s possible to improve the core new user experience by...
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Zero to Users: 3 Ways to Keep Your Waitlist Engaged
You’ve done it! You went from zero to users. The trouble is, your app isn’t available to everyone yet or you’re serving a 2-sided marketplace and only one side is open for business. You’re about to...
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